Blue Oval Certified
 Blue Oval Certified is all about one thing: Customer Service.
It's about doing whatever it takes to make your experience a
pleasant one, whether you're coming in to buy or lease a new
car or Certified Pre-Owned vehicle, or just need to get parts
or service. A dealership that achieves Blue Oval Certification
must commit to our highest standards of customer satisfaction.
That's why becoming Blue Oval Certified isn't a given, it's something
a dealership has to earn. Dealership employees are proud to be
essential members of Team Blue Oval. Each and every employee
of a Blue Oval Certified Dealership contributes something unique
to the success of the entire dealership and has opportunities
to win service awards and earn recognition.
Q. What is the purpose of Blue Oval Certified?
A. We know it isn't enough to
sell the kinds of cars and trucks you want and to build them
to high-quality standards. A customer's most direct experience
with Ford Motor Company is at the dealership. Ford Blue Oval
Certified recognizes dealerships that excel in customer service
that will go the all-important "extra mile" before
and after the sale.
Q. Does a dealership have to meet specific standards?
A. Absolutely. Any dealership wishing to participate in the
Blue Oval Certified Program must meet Ford's high standards
for customer satisfaction in all areas of the customer purchase
experience. These include the attentiveness and concern of
every employee in sales, parts/service and administrative positions;
dealer-initiated customer programs; customer care following
the sale; and even the quality of the facilities.
Q. Who determines whether a dealership becomes
Blue Oval Certified?
A. Certainly, Ford Motor Company plays a big role in determining
BOC dealers, however, the most critical element is what customers
like you say about the dealership through customer survey feedback.
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